Brainstorming is a structured process to find Bright Ideas that meet the prospect's needs, makes the prospect optimistic about doing business with you, and powers a solution the prospect will buy.
The Brainstorming process has two main phases: who is the problem owner and what is the problem statement. The first phase aims purely at Quantity. The second phase focuses on Quality. After the Brainstorming session you'll have created several Preliminary Ideas to share with the prospect. Sharing these ideas invites the prospect to participate in developing the solution.
Following our Brainstorming process prepares you to create Buyable Solutions and helps you to be seen as a partner, not another salesperson.