Shaye grew up in Birmingham, AL, and attended Auburn University. Graduating with her Bachelor of Arts in Public Relations with a focus in Marketing, she began her career in the marketing industry doing email marketing and graphics design for eLead Digital, helping car dealerships around the country plan and implement strategic email marketing campaigns and nurture leads within their databases.

She then took a position with Silver Sands Premium Outlets as the marketing coordinator working with the marketing and PR team in the retail industry. Pursuing her passion to help others in need and work in the community, she took a position doing marketing and event planning for Children’s Volunteer Health Network, a local non-profit helping uninsured and underinsured kids get medical, dental vision, and mental healthcare.
 
Throughout her experience in marketing, she found a passion for the digital side of marketing and took a position with Sandestin Golf and Beach Resort managing digital communications and social media for the resort and all of its business units. Her focus in digital communications and marketing in the leisure travel industry as well as other industries at the resort such as golf, tennis, food and beverage, retail, meetings and groups, weddings, and more, as well as continuing education in social media, digital communications and inbound marketing, has led her to be passionate and driven to help this company explore new ways to grow business and leads through these digital channels.
 
Shaye currently resides in Santa Rosa Beach, FL, and is passionate about serving the community, travel, football (War Eagle and Go Patriots!), fitness, and teaching dance. She has two fur children (dogs) and one human child, and can often be found teaching dance, watching football, studying the latest social media trends, training for a half marathon, or (every now and then) lounging on the beautiful beaches in Northwest Florida!