Selling marketing solutions requires more than being an expert in your media. Advertisers are looking for solutions that influence consumer behavior and prompt a response from the target audience. Your needs analysis with the client is enhanced when using the 5 step Marketing Strategy Model.

The first four steps are critical in developing the final step, Advertising and Promotion:
  • Identify the target consumer
  • Identify their benefits sought
  • Discover how the client compares with competitors in the mind of the target
  • Decide how to best position the client to the target market