This premium course covering the entire sales process combines online training, a series of projects with real prospects, and feedback from an online coach. Sellers learn to involve the client in creating solutions that use your capabilities and resources to meet their specific needs. The combination of training with selling provides more immediate results and changes in selling behavior. Read more
Stop wasting time on the wrong accounts. This online course leads sellers through two processes to optimize their account list. Salespeople will emerge with greater insights for choosing better prospects, maximizing their current accounts, and achieving a better ROI on their time and efforts.Read more
One of the most difficult aspects of selling is Getting That First Appointment with a prospect. Simply getting the appointment is not the only goal. The goal is to get a good appointment. This course includes an introduction to the Ideal Customer Profile, how to Stand Out, develop a Valid Business Reason, and Contract for the appointment. Read more
At the heart of the How Selling process is the Hourglass Needs Analysis meeting
. This course teaches you how to prepare yourself and prepare your prospect for the needs analysis meeting, takes an in-depth look at each of the five "hourglass" phases, and includes a series of self-directed projects with real clients.Read more
The Marketing Strategy Model is a 5-step process to build better marketing solutions and create campaigns that get results for your clients. The online course will teach you a process to develop or refine a marketing strategy for your clients, and help you propose tactics that support and enhance the strategy.Read more
The Digital What & Why is a series of online video-based courses illustrating the "What" and the "Why" of key digital concepts necessary to build effective online campaigns. This growing series of courses are beneficial to anyone needing to understand the vocabulary of digital marketing and digital sales.
Take control over your professional brand and use online tools to overcome the challenges of connecting with key decision makers. Brand teaches you how to identify, position, and develop your professional reputation online. Connect takes you through the steps to find, select, and approach decision makers to ask for an appointment.
Learn how to combine traditional and digital media to maximize your clients' ROI, while developing a greater understanding about how consumers use different types of media. Insights are then applied to building a successful marketing campaign that combines the elements of traditional and digital media tailored to the client's needs.
Recruiting is expensive. A comprehensive onboarding program has emerged as the best way to combat the expensive cost of turnover with new employees. To help managers improve their onboarding efforts, we’ve created a stand-alone course on Effective Onboarding.